Overview

• The global premium smartphone market (phones priced $600 or more) grew about 8% year over year in the first half of 2025.
• Pixel shipments jumped 105% year over year, with sales doubling and securing fifth place in global premium rankings.
• Apple remained the segment leader at roughly 62% share, with shipments up around 3% even as its share slipped from last year.
• Samsung held second at 20% share, posting an 8% shipment increase during its Galaxy S launch window.
• Huawei and Xiaomi recorded sizable shipment gains of 24% and 55% respectively, with Huawei’s premium share near 8%, while Counterpoint cites new markets, stronger marketing and an AI-first positioning as key drivers for Pixel.