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Google Partners With Walmart, Shopify and Wayfair to Bring In‑Chat Shopping and Instant Pay to Gemini

The U.S. launch turns Gemini from helper to merchant by letting shoppers complete purchases inside the chat.

Overview

  • Announced at the National Retail Federation convention in New York, the integration makes Gemini a storefront for participating retailers.
  • A new instant‑pay feature processes checkout inside the chat and is reported to work initially with cards linked to Google accounts, with PayPal support expected soon.
  • Walmart customers who link accounts will get recommendations based on past purchases, and items bought via Gemini can merge with existing Walmart or Sam’s Club online carts.
  • Google says availability starts in the United States with plans to expand internationally in the coming months.
  • Google is also rolling out personalized offers in its AI shopping experiences and touting a universal commerce protocol developed with major retailers such as Walmart, Target and Shopify.