Overview
- Google revealed Gentle Monster and Warby Parker as its inaugural design partners for Android XR smart glasses during its I/O 2025 conference.
- The company confirmed a partnership with Kering Eyewear to integrate its XR platform into luxury eyewear brands like Gucci and Cartier.
- Google will outsource hardware production to its eyewear partners, avoiding in-house manufacturing and focusing on software development.
- A $150 million investment in Warby Parker includes funding for the development of new smart glasses products, expected post-2025.
- This initiative positions Google against competitors like Meta and Apple, emphasizing discreet, fashion-forward designs and reliable AI-driven functionality.