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Google Overhauls Search Ads With 'Sponsored' Block and Hide Button

Google says the redesign improves ad transparency by letting people collapse paid placements.

Overview

  • The update is rolling out globally on desktop and mobile, according to Google's announcement.
  • Paid results are consolidated into a single section labeled "Sponsored" with a larger, more visible tag.
  • The sponsored block contains no more than four ads and includes a "hide sponsored results" control to collapse it.
  • AI Overviews remain part of Search and will continue to appear above or below the sponsored section.
  • The change applies to all Search ad formats, including shopping ads, and arrives alongside new options for preferred Top Stories sources.