Overview

• Paid results now appear in a single section labeled “Sponsored” with a larger, persistent tag.
• A “hide sponsored results” control collapses the section only after users scroll past it.
• Google caps the sponsored block at no more than four ads per search query.
• The update is rolling out worldwide on desktop and mobile and applies to all ad formats, including shopping ads.
• AI Overviews remain part of Search and continue to appear above or below the sponsored block as before.