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Google Overhauls Play Store With AI, New You Tab and In‑Game Gemini Sidekick

Google shifts Play into a personalized, AI‑driven gaming hub to unify discovery and cross‑device play.

Overview

  • Play Games Sidekick brings a Gemini Live overlay that uses screen sharing for real‑time, voice tips without leaving gameplay, with early access rolling out to select titles from EA and Netmarble including Star Wars: Galaxy of Heroes, EA Sports FC Mobile, and Solo Leveling: Arise.
  • Google Play Games on PC exits beta for general availability, offering access to more than 200,000 mobile titles on Windows with cross‑device continuity.
  • The new You tab centralizes subscriptions, Play Points, recommendations, and game progress, with rollout starting today in select Play Points markets and more countries following on October 1.
  • Guided Search lets users type goals like “find a home” or “deck‑building games,” while curated Apps spaces surface seasonal topics and regional entertainment such as WNBA content, Korean dramas, movies, and webcomics.
  • Google launches the Level Up developer program with editorial boosts and user‑experience milestones beginning July 2026, enhances Game Detail Pages and Q&A in select markets, and faces open questions from developers about the 30% IAP cut and opt‑out options.