Overview
- Google announced the Connected Apps Platform public preview for U.S. developers on October 28, opening a waitlist for businesses to submit integrations into Gemini and Search.
- Developers must host a cloud MCP server or use Android MCP with the AppFunctions APIs and then register, test, and submit apps through the Google Connected Console.
- Google said more than 50 Connected Apps already run in Gemini and that those integrations will be added to Search over the next few weeks, with Calm named as a newly confirmed partner.
- The Google Connected Console gives developers live monitoring of traffic, latency and error rates and tools to control brand identity such as verified logos and authenticated accounts.
- Google frames the move as a way to let apps reach users through AI surfaces rather than standalone apps, a shift that could change how people discover and use services and that mirrors plugin efforts from other AI platforms.