Overview

• Google's 100 Zeros initiative is now operational, aiming to integrate its technologies like AI, Immersive View, and spatial tools into film and TV productions.
• The program is housed at Range Media Partners and focuses on sourcing projects that appeal to Gen Z audiences while promoting a positive view of technology.
• 100 Zeros avoids using YouTube as a distribution platform, opting instead to sell content to traditional studios and streaming platforms like Netflix.
• Early efforts included providing marketing support for the indie horror film 'Cuckoo' and launching 'AI On Screen,' a program funding AI-centric short films with plans for feature adaptations.
• The initiative reflects a broader trend of consumer brands leveraging Hollywood-style content to enhance public perception and engage younger demographics.