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Google Officially Launches 100 Zeros Film and TV Initiative

The project, developed with Range Media Partners, aims to integrate AI and XR technologies into storytelling and promote a positive view of technology among younger audiences.

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The logo of Google LLC is shown on a building in San Diego, California, U.S., October 9, 2024. REUTERS/Mike Blake/File photo
Google's initiative is expected to help the Hollywood grappling with higher production costs following the 2023 strike by actors and writers and Trump's latest tariff move.
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Overview

  • Google has partnered with Range Media Partners to launch 100 Zeros, a multiyear initiative to fund and co-produce scripted and unscripted film and TV projects.
  • The initiative seeks to promote Google's XR, AI, and spatial computing tools while fostering a pro-technology narrative for Gen Z audiences.
  • 100 Zeros has confirmed its focus on traditional distribution channels like studios and streamers, avoiding YouTube as a primary platform.
  • Two AI-focused films, 'Sweetwater' and 'LUCID,' are set to release later in 2025 as part of the initiative's early pipeline of projects.
  • Google's 'AI on Film' program, under the 100 Zeros banner, is commissioning short films exploring AI, with plans to adapt two into feature-length productions.