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Google Offers 50% Nest Aware Renewal to Some Users Who Try to Cancel

User reports point to a cancellation-triggered offer in the Google Home app following Google’s recent Nest Aware price hike.

Overview

  • Reports say tapping Manage subscription then Cancel in the Google Home app surfaces a 50% annual renewal, dropping the $100 plan to $50.
  • Users also report the discount appears on the higher-capacity Nest Aware Plus tier.
  • The offer seems limited to the United States, with users in Canada and Australia saying no deal appears.
  • 9to5Google notes its own tests did not consistently trigger the discount, suggesting a targeted rollout.
  • The reports coincide with a planned rebrand to Google Home Premium and echo Google’s prior YouTube TV cancellation discounts.