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Google Named Official Cloud Provider and Founding Partner for LA28

The deal brings Gemini, Google Cloud and Search AI Mode to LA28 operations, NBCUniversal coverage, Team USA training and YouTube programming.

Overview

  • Organizers confirmed Google will power the Los Angeles 2028 Olympic and Paralympic Games as official cloud provider and join as a founding partner.
  • Google’s AI tools, including Gemini and the new Search AI Mode, will help fans find information during NBCUniversal’s multi-platform broadcasts.
  • LA28 will use Google Cloud and Workspace to manage logistics for millions of attendees and more than 70,000 volunteers and workers.
  • Team USA will receive support for training analysis through Google’s technology, with YouTube hosting select Games-related content in partnership with NBCUniversal.
  • Google becomes LA28’s fifth founding partner alongside Starbucks, Honda, Comcast and Delta, as LA28 targets $800 million to $1 billion in new 2025 sponsorships and emphasizes existing venues over new construction.