Overview
- Google México released an Ipsos-supported consumer profile and practical guidance for the Buen Black Cyber sales window that reports roughly half of surveyed Mexicans plan to shop this season and shows year-over-year increases in deal-dependent buyers for El Buen Fin, Black Friday and Cyber Monday.
- The study finds price-driven behavior rose notably versus 2025 with 51% saying Black Friday purchases depend on discounts, 43% saying the same for Cyber Monday and 40% for El Buen Fin.
- Consumers use Google tools to research purchases before buying, with 44% using Search to compare prices, 33–44% comparing products or checking price history, and about one-third turning to YouTube for reviews and video comparisons.
- AI features are central to Google’s pitch: 82% of AI users report using Gemini for product research and roughly three in four say AI Mode and AI Overviews speed decision-making, while Google maps those tools into four shopping moments—Inspírate, Decide, Ahorra and Cómpralo—with specific features like price alerts, Lens, Search Live and Maps availability checks.
- Google also published a Top 15 Holiday Search Trends for Mexico and sample Gemini prompts to help plan purchases, a move that could steer more shoppers toward comparison-driven buying and prompt retailers to sharpen online listings, price tracking and local stock updates.