Overview
- Google has begun emailing AI Plus members to say that starting November 13 they will no longer be able to select Gemini Pro models in the Gemini app or AI Mode in Search and will be limited to Flash and Flash‑Lite models.
- Subscribers who want to keep choosing Pro models must upgrade to Google AI Pro at about $19.99 per month or to the more expensive AI Ultra plans, a roughly fourfold monthly price increase for many users.
- Gemini 4 Argon is actively rolling out to paid AI Pro and AI Ultra subscribers, to eligible developers and enterprises through the Gemini API and Google AI Studio, and to selected researchers via an application program, with distinct weekly Argon quotas and separate API pricing.
- Free accounts and promotional AI Pro trials bundled with devices or student offers are excluded from Argon and some paid perks such as YouTube Premium Lite, creating gaps between trial and paid experiences and complicating upgrades.
- The shift follows Google’s broader move to bill Gemini by compute demand and add usage controls, which narrows consumer access, raises costs for people who relied on Pro for coding or research, and will change how developers and businesses budget for high‑capacity model use.