Google Maps Enhances Discovery with Generative AI Feature

The new tool, leveraging large language models, aims to personalize search results and is initially available to select U.S. Local Guides.

Google Maps introduces a new generative AI feature to enhance user discovery and provide personalized recommendations.
The feature uses large language models to analyze over 250 million locations and insights from a community of over 300 million contributors.
Initially available to select Local Guides in the U.S., the AI tool aims to improve the accuracy and relevance of search results.
Users can interact with Google Maps using natural language prompts for more intuitive and conversational searches.
Critics express concerns about the reliability of AI-generated summaries and the potential for overly generic responses.