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Google Makes Vids Free in Basic Form, Adds AI Avatars and New Tools for Paying Customers

Google says the changes cut production time, lowering costs for workplace videos.

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An image showing options for choosing different AI avatars in Google's Vids editor tool

Overview

  • Google is rolling out a no-cost version of Vids with templates, stock media and core editing, while today’s new AI features remain paywalled.
  • AI avatars move from beta to general availability for paying tiers, offering 12 pre‑made presenters that read user‑provided scripts with different looks and voices.
  • Users cannot create an avatar of their own likeness in Vids at this time, according to Google’s product lead.
  • An image‑to‑video tool now generates 8‑second clips with native audio from a supplied image using a text prompt.
  • Automatic transcript cleanup detects and removes filler words and long pauses; access to these AI features is limited to Workspace Business or Enterprise Starter, Google AI Pro or Ultra, and eligible education customers, with Google previously citing about 1 million monthly active users.