Overview
- Google published a support document on October 5 that takes effect on October 9 and restricts users without any Google AI subscription to the pared‑down Flash‑Lite Gemini model.
- Customers on the low‑cost AI Plus plan will lose access to the Pro model and will retain only Flash‑Lite and Flash, forcing users who need Pro capabilities to upgrade.
- Google set new prices for higher tiers: AI Pro at €21.99 per month and AI Ultra from €99.99 per month as the paid routes to restore Pro and top‑end model access.
- The company will add selectable intensity settings — low, medium, high — that trade deeper, more thorough answers for faster consumption of a user’s quota.
- Google will email affected AI‑Plus customers about timing and has signaled that the highest tier will be prioritized for a staged rollout of the upcoming Gemini 4 “Argon,” though no exact launch date or quota top‑up details were provided.