Particle.news
Download on the App Store

Google Leans Into ‘Wicked’ Parody To Tout Pixel Pro 10 Over iPhone

The musical spot personifies the phones to showcase photo fixes alongside a conversational assistant.

Overview

  • Google released a new BestPhonesForever ad that riffs on the Wicked: For Good movie, with a purple iPhone cast as Glinda and a green Pixel as Elphaba.
  • The lyrics praise Pixel features such as fixing photos, screening calls, and offering an AI assistant for natural conversations.
  • Google’s script suggests Pixel introduced several capabilities before iPhone adopted similar tools, including call screening and image clean‑up.
  • The ad rolled out on YouTube and social platforms this week, drawing positive fan comments, though the reactions are anecdotal.
  • Coverage notes the playful tone continues the long‑running AppleAndroid rivalry rather than resolving it, and the spot offers little technical detail.