Overview

• Web Guide is now live in Search Labs’ Web tab for opted-in users, who can switch back to classic results via a toggle.
• It is pitched for exploratory searches and multi-part queries by grouping results into theme-based clusters such as guides, safety tips or specialized tools.
• Each cluster features an AI-generated summary to help users navigate through grouped links without generating full conversational responses.
• Early testers report the experiment surfaces niche websites that often rank beyond the first page in standard search.
• Publishers and media groups express concern that AI-driven summaries could reduce click-through rates, citing Pew Research findings and calls for updated compensation models.