Overview
- Google rolled out Universal Cart in the U.S. on Thursday across Google Search and the Gemini app as a persistent, cross‑retailer shopping hub.
- Users can save items from multiple merchants into one unified cart that stays with their Google account so they can return to their list later.
- Universal Cart monitors price changes and stock using Google’s Shopping Graph and sends notifications when an item drops in price or comes back in stock.
- The tool is built on Google Wallet and the Universal Commerce Protocol so it can surface promo codes, evaluate card perks to suggest a payment method, and let users checkout with Google Pay or transfer items to a merchant’s cart.
- Google lists partners including Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and many Shopify merchants and says Gmail and YouTube integrations are planned without a timeline, a move that could shift more of the shopping flow toward Google as rivals add AI shopping assistants.