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Google Launches Screenless Fitbit Air for $99

The $99 band steers users to Google Health’s AI coach subscription.

Overview

  • Preorders opened Sunday at $99.99, with a $129.99 Stephen Curry Special Edition scheduled for U.S. stores on May 26.
  • The display-free tracker promises up to a week per charge, and a five-minute top-up delivers about a day of use.
  • Sensors cover 24/7 heart rate, heart rhythm alerts for AFib, blood oxygen, heart-rate variability, and sleep stages.
  • All data flows through the Google Health app, with a three-month Google Health Premium trial that unlocks AI Coach and photo-to-workout logging before renewing at $9.99 per month.
  • The pop-out core and swappable bands underscore a sensor-first approach that feeds Google’s health ecosystem and shifts value to subscription coaching.