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Google Launches Pixel Tag Tracker to Rival Apple AirTag

Combining Ultra‑Wideband, Bluetooth Channel Sounding with Google’s Find Hub, Pixel Tag gives Android users precise locating plus broad network reach.

Overview

  • Google announced the Pixel Tag on Wednesday, August 12, and it will be sold from November 11 for $29 each or $99 for a four‑pack.
  • The stainless‑steel, IP67‑rated oval includes a user‑replaceable CR2032 battery rated for about one year, a speaker, and a button that can ring a paired phone.
  • Pixel Tag uses Ultra‑Wideband for directional 'precision finding' and Bluetooth Channel Sounding for distance cues so compatible phones can guide you to a lost item.
  • When out of Bluetooth range the tag relies on Google’s Find Hub crowdsource network, which Google says includes over one billion Android devices and uses end‑to‑end encrypted location data.
  • Reviewers flagged practical limits: Pixel Tag lacks a built‑in keyring so accessories will be needed, some Find Hub features still trail Apple’s Find My, and cross‑platform DULT safety behavior for iPhones is reported but not fully detailed by Google.