Overview
- Google announced the Pixel Tag on Wednesday, August 12, 2026, and it will go on sale from the Google Store on November 11 at $29 for a single tag or $99 for a four-pack.
- The tag is a slim IP67-rated pebble with a replaceable CR2032 battery, a built-in speaker, and a button that can ring your phone, and it pairs via Fast Pair with Android devices running Android 9 or newer.
- Precision finding uses Ultra‑Wideband for directional guidance and Bluetooth Channel Sounding for distance ranging, but both features only work when the finding device has a UWB chip or Bluetooth 6.0 support respectively, so many Android phones will not get full functionality.
- Reviewers and outlets flagged usability gaps in Google’s Find Hub such as limited device left‑behind alerts, lack of detailed location history, and no clear Bluetooth‑only offline mode, which could blunt the Pixel Tag’s everyday usefulness despite its price.
- Find Hub plugs the tag into a crowdsourced network of over a billion Android devices for out‑of‑range locating and includes automatic alerts for unknown nearby tags, so the launch raises follow‑on questions about cross‑platform locating and ongoing anti‑stalking protections.