Overview
- The Pixel Tag went on sale Wednesday, November 11, 2026, and is available in eight countries as a single unit for $29.99 or a four‑pack for $99.99.
- Hardware includes NFC Fast Pair setup, Ultra Wideband for precise nearby direction, Bluetooth 6.0 Channel Sounding, a user‑replaceable CR2032 battery, an IP67 rating, and a physical button that can ring a paired phone.
- The tag is thin and wallet‑friendly but has no built‑in keyring hole, so Google is selling partner cases from companies such as Bellroy and Spigen to attach it to keys and bags.
- Basic pairing works with Android 9 and newer while precision features require phones with UWB or Bluetooth 6.0 and newer OS support, and Google says location data is end‑to‑end encrypted with sharing allowed for up to ten people.
- The Pixel Tag sets a first‑party reference design for Android item trackers, but reviewers note its real value depends on Find Hub’s crowd network performance, which has shown reliability limits after earlier privacy‑driven changes.