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last mo.

Google Launches Pixel 10 Lineup With On-Device AI, Preorders Open in Europe

Preorders begin as a 3nm Tensor G5 powers Gemini features that reposition Pixel as a true premium contender.

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Overview

  • The range spans Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold, though the Fold is not launching in Italy.
  • Google’s new Tensor G5, developed with DeepMind, runs many Gemini capabilities on device; Pro models include one year of Google AI Pro and all phones get seven years of updates.
  • Camera upgrades highlight Zoom Pro up to 100x, Auto Best Take, Camera Coach guidance, 100‑megapixel panoramas and 8K video support on Pro models.
  • Google introduces the Pixelsnap magnetic ecosystem for accessories and Qi2 charging, with press reports differing on wireless charging power between 15W and 25W.
  • European pricing starts at €899 for Pixel 10 and €1,099 for Pixel 10 Pro with preorders live now, store availability from August 28, and Pixel 10 Pro XL due in September at €1,299.