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Google Launches 'Modo IA' for Spanish-Language Search Across Hispanoamérica

Google says it will show classic results when confidence is low as publishers warn of potential click declines.

Overview

  • Modo IA is now live as a dedicated tab in Google Search and the mobile app on Android and iOS, delivering conversational summaries with links to the original sources.
  • The experience runs on Gemini 2.5 and uses a query fan-out technique to break complex questions into subtopics, returning synthesized answers users can expand into the web.
  • Users can query with text, voice or the camera, including uploading or taking photos for multimodal understanding.
  • Google characterizes the rollout as early-stage and not always perfect, reverting to the traditional results list when the system’s confidence is low.
  • Coverage highlights concerns that AI summaries could reduce website click-throughs, while Google argues the approach increases query volume and improves traffic quality; Gemini also adds a tool to generate personalized stickers that can be shared on WhatsApp.