Overview

• The experimental app launched June 26 for iOS and Android in the U.S. and lets users upload a full-body photo and outfit images or screenshots to create virtual try-ons.
• Doppl builds on Google Shopping’s model-based virtual try-on features and the Search Labs ‘Try It On’ mode by centering previews on users’ own digital avatars.
• It produces both static AI-generated images and short videos to show how clothes might look and move on individual body shapes.
• Google cautions that Doppl is in its early stages and may render fit, appearance, and clothing details inaccurately, using user feedback for ongoing refinements.
• The app allows users to save favorite looks for sharing but remains limited to the U.S. with no confirmed plans for international expansion.