Overview
- Google began an early preview of Call for Me on Thursday, September 24, 2026, letting its Gemini assistant place calls to businesses for tasks like booking appointments, checking inventory, or moving reservations.
- Calls are made from the user’s own phone number after the user taps to confirm, and Gemini will identify itself as an AI, record the call, provide a live transcript and let the user take over at any time.
- Access is tightly limited: the rollout requires a Pixel 11 device, a paid Gemini subscription, enrollment in the Phone by Google public beta, a U.S. SIM and English language settings, and Google says it will expand only after more testing.
- Google built explicit guardrails into the experiment, including previewing the task and target number for the user, bans on emergency calls and sharing sensitive financial or health details, and daily call limits.
- The feature extends years of Google call experiments such as Duplex, Hold for Me and Direct My Call and raises practical concerns reporters and analysts noted about perceived impersonation, trouble with accents or noisy lines, and added strain on small businesses.