Overview

• Google has rolled out in the U.S. an AI virtual try-on across Search, Shopping and Images that lets users upload a full-length photo to see how clothes will look on their own bodies.
• The try-on experience is powered by a custom AI image generation model trained to account for how fabrics fold, stretch and drape across diverse body shapes.
• Upgraded price alerts allow shoppers to track deals by specifying preferred size, color and target price, drawing on the Shopping Graph’s database of over 50 billion products.
• Later this fall, Google plans to launch an AI Mode feature that uses Vision Match to generate outfit and home décor inspiration from text prompts.
• Generated concepts will be linked to real product listings via the Shopping Graph, bridging AI-generated visuals and purchasable items.