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Google Launches AI ‘Try On’ Virtual Fitting Room in Canada

The tool uses a fashion-trained image model integrated with the Shopping Graph to preview clothing on a user’s full-body photo.

Overview

  • Canadians can now access Try On across Google Search, Shopping, and Images on mobile and desktop.
  • Users tap the “Try it on” icon, upload a full-length photo, then see a personalized preview within seconds.
  • The system simulates how fabrics fold, stretch, and drape on different body types for more realistic results.
  • Shoppers can adjust colors and styles, save or share looks, and proceed to purchase on the retailer’s site.
  • Supported categories include shirts, pants, dresses, and skirts, while shoes, swimwear, lingerie, and accessories are not available.