Overview
- Conversational shopping is live in Search’s AI Mode and the Gemini app, returning shoppable images, comparison tables, prices, reviews and inventory details tailored to natural‑language queries.
- “Let Google Call” begins rolling out for toys, health and beauty, and electronics, with the AI disclosing itself to businesses, offering merchant opt‑out, and excluding Indiana, Louisiana, Minnesota, Montana and Nebraska.
- Agentic “Buy for me” checkout is starting with Wayfair, Chewy, Quince and select Shopify sellers, using Google Pay after shoppers approve payment and shipping details.
- The experiences are powered by Google’s Shopping Graph, which the company says contains over 50 billion product listings with billions of updates each hour.
- AI Mode shopping results will include sponsored listings, whereas ads are not appearing in the Gemini app yet, and analysts say the streamlined flow could lift conversions and spur impulse buys.