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Google Launches AI-Powered Virtual Try-On and Custom Price Alerts

Shoppers in the U.S. can use AI to see virtual fittings on their own bodies, with custom price-tracking alerts powered by Google’s Shopping Graph.

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Google's AI accounts for how materials fold or stretch across people's bodies.

Overview

  • The virtual try-on tool is now live for U.S. users on Google Search, Shopping and Images, letting shoppers upload full-body photos to preview billions of apparel items on their own bodies.
  • Enhanced price alerts allow users to specify preferred sizes, colors and target prices when tracking deals.
  • Both tools leverage Google’s Shopping Graph, tapping into more than 50 billion products and a custom image-generation model that accounts for fabric folds and drape.
  • An AI Mode feature for generating shoppable outfit and room design inspirations is scheduled to launch this fall in the U.S.
  • Google has signaled plans to roll out these AI-powered shopping experiences internationally after the initial U.S. launch.