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Google Launches AI Mode with Gemini Integration in U.S.

The new search feature offers conversational answers, personalized insights, and advanced data tools as Google intensifies its AI-driven strategy.

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Des participants à la conférence annuelle de Google destinée aux développeurs, le 20 mai 2025 à Mountain View, en Californie
Le logo de la conférence de Google destinée aux développeurs, le 20 mai 2025 à Mountain View, en Californie

Overview

  • AI Mode, powered by Gemini, debuts in the U.S., enhancing Google Search with conversational queries, detailed reports, and visual data analysis.
  • The feature provides personalized responses by leveraging user profiles, search history, and email data, contingent on user consent.
  • Google showcased additional AI capabilities at its I/O conference, including live video analysis, real-time translation, and the Astra project for autonomous task completion.
  • Many advanced functionalities, such as Gemini Advanced, will be available through paid subscriptions, starting at €21.99 per month.
  • The rollout comes as Google faces antitrust pressure in the U.S., with regulators pushing for the divestiture of Chrome over alleged monopolistic practices.