Overview

• AI Max for Search campaigns introduces three core features: advanced query matching, dynamic creative text generation, and final URL expansion for improved ad relevance and reach.
• The feature is a one-click upgrade within existing Search campaigns, not a new campaign type, allowing advertisers to adopt it seamlessly.
• Early adopters, including L’Oréal and MyConnect, reported significant performance improvements, with up to a 27% increase in conversions for exact-match campaigns.
• Advertisers gain enhanced transparency and control with tools like brand safety controls, location-based targeting, and detailed asset-level reporting on spend and conversions.
• The global beta rollout starts this month, marking Google’s continued response to evolving search behaviors and rising competition in AI-powered advertising.