Google Invests $10 Million in Carbon Capture Partnership with Holocene

The deal includes purchasing carbon removal credits at a groundbreaking $100 per ton to help scale direct-air capture technology.

Google partners with Holocene to advance direct-air capture technology with a $10 million deal.
The agreement involves purchasing carbon removal credits at $100 per ton, a significant milestone.
Holocene aims to capture and store 100,000 tons of CO2 by the early 2030s using innovative chemical processes.
Google's support is crucial in overcoming the high costs associated with direct-air capture technology.
Despite this effort, experts stress that carbon removal cannot replace the need to reduce emissions directly.