Google Introduces 'Web' Search Filter for Text-Only Results
New feature allows users to opt-out of AI overviews and other rich media for a simplified search experience.
- The 'Web' filter displays only text-based links, omitting AI overviews, knowledge panels, and shopping modules.
- Users can access the filter on both desktop and mobile, though it may require navigating to the 'More' menu.
- The change responds to user demand for uncluttered search results, reminiscent of early Google searches.
- SEO experts may see shifts in how their content surfaces as the filter alters traditional search result rankings.
- Google announced the feature during its I/O developer conference, highlighting its evolving approach to search.