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2d ago

Google Introduces Gradient Update to Iconic 'G' Logo

The design refresh, first in nearly a decade, aligns with Google's AI-driven branding and is being quietly rolled out on select platforms.

Google has updated its 'G' logo with a gradient design after nearly ten years of consistency.
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Google headquarters is seen in Mountain View, California, United States on September 26, 2022.

Overview

  • Google has updated its 'G' logo for the first time since 2015, replacing the solid color blocks with a smooth gradient blending red, yellow, green, and blue hues.
  • The updated logo is currently visible on the Google Search app for iOS and Android beta (v16.18), but has not yet appeared on web platforms or other Google apps.
  • This design shift reflects Google's broader alignment with its AI-focused branding, including the gradient aesthetics seen in its Gemini AI assistant and YouTube UI.
  • The rollout has been phased and unannounced, with no formal comment from Google on the redesign's scope or whether it will extend to other products.
  • The change retains the familiar shape of the 'G' while modernizing its appearance to better suit evolving digital interfaces and Google's AI-driven ecosystem.