Google Introduces Gemini AI Personalization Using Search History

The new experimental feature allows users to opt-in for more tailored AI responses by connecting their search history, raising both excitement and privacy concerns.

Google's Gemini AI now offers an experimental personalization feature that uses users' Search history to provide more contextually relevant responses.
The feature is opt-in and requires explicit user permission before accessing Search history, with clear options to disconnect at any time.
Gemini with personalization is powered by the new Gemini 2.0 Flash Thinking model, designed to analyze whether personal data enhances AI responses.
The feature is initially available on the web, rolling out gradually to mobile, but excludes users under 18, Google Workspace, and Education accounts.
Privacy concerns have been addressed with transparency measures, including banners showing data sources used and the ability to edit or disconnect Search history.