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Google Introduces AI Summaries to Discover in Limited US Rollout

Publishers are warning of deeper traffic losses following Google’s move to surface AI summaries featuring source logos with a single link in the Discover feed

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AI Overviews expands to the Discover feed on Google's mobile app.
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Overview

  • Google has rolled out AI-generated summaries in its Discover feed on mobile devices for U.S. users.
  • Each summary cites multiple news outlets with source logos, warns of possible AI mistakes and provides only one clickable link to an article.
  • The rollout remains limited, as AI summaries appear inconsistently across stories and Google has not detailed when it will expand the feature.
  • Data from Similarweb show that global organic visits have dropped from 2.3 billion to under 1.7 billion year-over-year and no-click news queries have risen from 56% to nearly 69%.
  • To help publishers recoup ad revenue, Google’s Offerwall in Ad Manager enables micropayments and newsletter sign-ups, but uptake has yet to reverse traffic losses.