Google Introduces AI-Powered Shopping Tools for Clothing and Makeup

New features include Vision Match for creating shoppable clothing images, expanded virtual try-ons, and AR makeup tools.

Google has officially launched its Vision Match feature, allowing users to describe clothing in natural language to generate shoppable images of similar items.
The Vision Match tool, previously in testing, is now available to all mobile users in the U.S. via Google Search and the Shopping tab.
Google's augmented reality (AR) makeup tools now let users virtually try on full makeup looks inspired by trends, celebrities, and influencers.
The virtual try-on feature for clothing has been expanded to include pants and skirts, offering visualizations on diverse body types from XXS to XXL.
These AI-powered tools, powered by Google's Gemini AI models, aim to help shoppers make confident purchasing decisions by bridging ideas with real-world products.