Google Integrates Advanced AI Model Gemini into Google Ads

New conversational tool powered by Gemini helps advertisers build higher quality Search campaigns with less effort.

Google has integrated its advanced AI model, Gemini, into the Google Ads platform to enhance advertising performance. The AI helps create optimized search ad campaigns by generating relevant ad content, including creatives and keywords.
Google's new Gemini-powered conversational tool is designed to help advertisers quickly build and scale Search ad campaigns. The tool uses the advertiser's website URL to create Search campaigns and suggests images tailored to the campaign using generative AI and images from the website.
Advertisers approve the images and text before the campaign goes live. All images created with generative AI will be identified as such.
Beta access to the conversational experience in Google Ads is now available to all English language advertisers in the U.S. and U.K. Google plans to open up access globally to all English language advertisers over the next few weeks and in additional languages in the upcoming months.
Tests with a small group of advertisers have shown that the conversational tool helps them build higher quality Search campaigns with less effort. Small business advertisers that use the conversational experience in Google Ads are 42% more likely to publish Search campaigns with 'Good' or 'Excellent' Ad Strength.