Google Halts Political Ads in EU Over New Regulation Challenges

Google will stop serving political ads in the EU due to difficulties complying with the upcoming Transparency and Targeting of Political Advertising regulation.

Google has announced it will cease political advertising in the EU before the new regulations take effect in October 2025.
The company cites the broad definition of political ads and the lack of finalized technical guidance as key challenges.
The new EU rules require detailed transparency, including sponsor identification and user consent for targeted ads.
Google has previously withdrawn political ads in other regions like France, Canada, and Brazil due to similar regulatory issues.
The decision impacts both Google and YouTube, with ongoing evaluations planned for future adjustments.