Overview

• Google has announced it will cease political advertising in the EU before the new regulations take effect in October 2025.
• The company cites the broad definition of political ads and the lack of finalized technical guidance as key challenges.
• The new EU rules require detailed transparency, including sponsor identification and user consent for targeted ads.
• Google has previously withdrawn political ads in other regions like France, Canada, and Brazil due to similar regulatory issues.
• The decision impacts both Google and YouTube, with ongoing evaluations planned for future adjustments.