Overview

• The redesign is rolling out globally on desktop and mobile this week.
• Paid listings now appear in a single section with a larger 'Sponsored' label that remains visible while scrolling.
• A 'Hide sponsored results' button at the bottom collapses the ad block after you scroll past it, and the hide setting does not carry over to new searches.
• Users will see no more than four text ads per group, and Shopping placements adopt the format as 'Sponsored products.'
• The sponsored section can appear above or below AI Overviews, and industry guidance suggests advertisers monitor engagement trends as user behavior adapts.