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Google Found Guilty of Anticompetitive Practices in Digital Advertising

A U.S. federal judge orders Google to propose remedies within seven days after ruling the company abused its market dominance, with plans for appeal underway.

<span><span><span><span><span><span><span><span><span><span>L’administration Biden avait, en janvier 2023, assigné Google devant la justice, réclamant qu'il cède ses actifs. Le procès s’était achevé en novembre 2024.</span></span></span></span></span></span></span></span></span></span>
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Overview

  • Judge Leonie Brinkem ruled Google established a monopoly in digital advertising, harming clients and blocking competition.
  • The court found Google imposed inflated ad prices and unfair revenue sharing through its ad management tools.
  • Acquisitions like DoubleClick were deemed lawful, but their integration violated competition laws, according to the verdict.
  • Google confirmed its intent to appeal the ruling, with the case potentially reaching the Supreme Court.
  • The court-mandated remedy timeline could lead to significant structural changes, though political factors may influence outcomes.