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Google Fails to Resolve EU Search Layout Dispute at Brussels Workshop

EU regulators could impose interim equal-placement rules before ruling on Google’s Digital Markets Act compliance

A Google logo is seen at a company research facility in Mountain View, California, U.S., May 13, 2025. REUTERS/Carlos Barria/File Photo
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Overview

  • Google and travel platforms clashed over search result designs during a July 7-8 Brussels workshop organized by the European Commission
  • The company’s two proposals would display specialized services like Skyscanner, Kelkoo and Booking.com in a boxed section above organic listings for hotels, restaurants and airlines
  • Skyscanner’s CEO Bryan Batista warned that the suggested layouts could mislead users and entrench Google’s own travel services
  • Google lawyer Oliver Bethell said divergent feedback from competitors and suppliers has complicated efforts to meet EU demands for unbiased search results
  • With a final compliance decision due in the coming months, EU regulators could impose temporary equal-placement measures and fines up to 10% of Google’s global revenue