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10h ago

Google Faces Publisher Backlash Over AI Mode's Content Usage and Revenue Impact

News publishers accuse Google's AI Mode of content theft, reduced traffic, and ad revenue loss, urging the Department of Justice to address antitrust concerns.

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Google
As Google tests weaving ads into its new AI Mode online search it remains to be seen how well marketing messages will be clearly and smoothly worked into results

Overview

  • Google's AI Mode, now available to all U.S. users, delivers AI-generated answers in a chatbot-style interface, bypassing traditional search links.
  • The News/Media Alliance, representing over 2,000 publishers, has labeled the feature 'theft,' citing reduced web traffic and revenue for news outlets.
  • Internal documents reveal Google used publisher content in AI responses without seeking consent, forcing publishers to opt out of Search entirely to avoid inclusion.
  • Google has begun testing ad integration within AI Mode responses to monetize the feature, raising concerns over further revenue diversion from publishers.
  • Publishers are urging the Department of Justice to address AI Mode's impact as part of ongoing antitrust proceedings against Google.