Google Faces Potential Breakup After Landmark Monopoly Ruling

The DOJ considers splitting Google's core businesses following a court decision that deemed the company a monopolist in online search.

Marketers remain calm, predicting minimal short-term impact on Google's market share.
Possible breakup scenarios include separating Android, Chrome, and the ad business.
Google's appeal process could extend the final decision to the Supreme Court by 2027.
The upcoming antitrust trial in September could further affect Google's advertising technology.
Some experts believe a breakup could increase competition and lower ad costs for smaller brands.