Google Faces Global Legal Challenges Over Alleged Ad Tech Monopoly

Australia and Canada join growing international efforts to address Google's dominance in digital advertising markets.

Two Australian law firms have announced class action lawsuits against Google, alleging anti-competitive practices in the digital advertising market.
The lawsuits claim Google has leveraged its dominant position across the ad tech supply chain to harm publishers and advertisers, reducing competition and revenues.
Canada’s Competition Bureau has filed a legal case seeking to force Google to sell two of its ad tech tools, pay penalties, and stop alleged monopolistic practices.
The U.S. Department of Justice recently concluded a trial over similar allegations, with a decision expected by the end of the year.
Regulators in multiple countries, including Europe, are investigating or pursuing actions against Google for using its market power to distort competition in online advertising.