Google Faces EU Charges Over Alleged Digital Markets Act Violations

The European Commission claims Google’s search practices favor its own services, potentially breaching EU antitrust rules.

The European Commission is preparing to charge Google for allegedly violating the EU’s Digital Markets Act (DMA) by favoring its own search services over competitors.
Google’s changes to its search results, including enhanced visibility for competitors and new ad formats, have been deemed insufficient by regulators and rivals.
The investigation focuses on Google Shopping, Flights, and Hotels, with concerns that these services are being prioritized over third-party platforms in search results.
Potential penalties for breaching the DMA include fines of up to 10% of Google’s global annual revenue, a significant financial risk for the company.
The case reflects broader EU scrutiny of Big Tech, with similar investigations underway into companies like Apple and Meta.