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Google Faces Dual Antitrust Setbacks in U.S. and U.K.

A U.S. federal judge rules Google illegally monopolized ad tech markets, while a £5 billion U.K. class action alleges abuse of search advertising dominance.

People walk next to a Google logo during a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024.  REUTERS/Annegret Hilse/File Photo
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FILE - A man walks past Google's offices in London's Kings Cross area, on Aug. 10, 2024. (AP Photo/Brian Melley, File)
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Overview

  • U.S. District Judge Leonie Brinkema ruled Google violated antitrust laws by monopolizing publisher ad servers and ad exchanges, harming competition and customers.
  • The U.S. Department of Justice may seek structural remedies, including forcing Google to divest its Google Ad Manager suite.
  • In the U.K., competition law expert Dr. Or Brook launched a £5 billion class action against Google, alleging inflated ad prices and exclusion of rivals through default agreements.
  • The U.K.’s Competition and Markets Authority previously found Google held a 90% share of the search ad market, raising concerns about its dominance.
  • Google has dismissed the lawsuits as speculative and vowed to defend itself, arguing its practices benefit consumers and advertisers.