Google Faces Criticism Over Search Format Changes and EU Compliance

Price comparison websites urge EU regulators to impose penalties as Google struggles to align with the Digital Markets Act.

Google's recent test of its old '10 blue links' search format showed reduced user satisfaction and a decline in hotel traffic by over 10%.
The company has made multiple adjustments to its search results to comply with the EU's Digital Markets Act, which prohibits favoring its own services.
More than 20 European price comparison websites claim Google's proposals fail to address their concerns and remain non-compliant with the DMA.
These platforms, including Idealo, Le Guide, and Kelkoo, have called on the European Commission to issue fines and enforce compliance.
Google has stated it will seek further feedback from the European Commission after criticism of its latest changes.